New Dues Plan for DLI
Great News for Dues
To Be Effective April 1, 2014
New Membership Plans Based on Services You Want
from the president
DLI's Board voted to change our membership dues system to one that is much more convenient and beneficial for all members. Currently, member dues are based on the number of employees working for a member drycleaner. The number and type of locations are also factors. This system has morphed into 26 different dues classifications and could cause some confusion. We hope you’ll agree this new, simpler system offers you more value and the ability to choose those services that are most important to your success.Introducing DLI's New Membership Service Plans
DLI will now offer four Membership Service Plans on a monthly basis, similar to how mobile phone companies offer different packages. This ensures you get the service you want and your membership will not lapse. Membership is on an annual basis, but you may cancel at the end of your term with a simple phone call.
DLI is a small business. Like any other business, some things must change. The challenge for all service-related businesses is to develop the best team and provide the best possible service to customers who continue to expect better service and quality for their dollar. If you want to continue to improve your business we at DLI are ready to assist you and your staff.
The strength of our industry depends on the strength of the association. The DLI Board is pleased to offer this change so the association can continue to improve services and assist members. We appreciate all feedback and suggestions, so please reach out to me or any board member with any questions or comments.
David Machesney, President
Professional Cleaning Services
The Drycleaning & Laundry Institute (DLI) is offering $5,000 for the best video to demonstrate or promote the use of DLI member services. The contest is open to members, consumers, non-member cleaners and anyone else who can tell a story promoting professional DLI member drycleaning services. The Institute will award $5,000 for the video judged to be "best" by the staff and Board of Directors.
Trade press and national press outlets will be notified about the contest, but we wanted DLI Members to get first notice on this contest.
The purpose of the video project is to accumulate ideas on how DLI professional drycleaners can promote their serves more effectively, said Dave Beatty, owner of Murrysville Cleaners and DLI District 2 Director. Beatty shared the idea for the contest at the Summer 2013 DLI Board Meeting.
"We think we know why a consumer would bring us a pair of pants they can clean at home, but we’re certain to get a great many ideas from this project," Beatty said. "It's easy to list convenience, quality, and things like that, but those things are too general. We thought we'd go to the source and get consumers to tell us their reasons for using professional services."
All videos must demonstrate the advantage of using professional drycleaning services, run no longer than two minutes, and may not be a promotion for a specific cleaning company. To submit a video, post it to YouTube and share a private link with DLINews@DLIonline.org. All video submissions become Drycleaning & Laundry Institute property.
DLI employees or board members are not eligible to win the contest.